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    <loc>https://www.jessicacarlo.com/about</loc>
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    <lastmod>2026-03-02</lastmod>
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      <image:title>About - I specialize in stepping into complex SaaS environments, owning outcomes, and bringing clarity when things are moving fast.</image:title>
      <image:caption>Alongside my SaaS experience, I bring a multidisciplinary background that includes creative problem solving and analytical thinking. This combination has been particularly useful where the ability to reframe constraints, communicate clearly, and adapt quickly often makes the difference between delay and resolution.</image:caption>
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    <loc>https://www.jessicacarlo.com/home</loc>
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    <lastmod>2026-03-30</lastmod>
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    <loc>https://www.jessicacarlo.com/testimonials</loc>
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    <lastmod>2026-03-01</lastmod>
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      <image:title>Endorsements - “Working with Jessica was an overwhelmingly positive experience.”</image:title>
      <image:caption>Jess was hired to grow Earth Day Canada's social media presence and engage a national environmental audience during the "Earth Day Every Day” campaign, a national framework that helps Canadians reduce their carbon footprint 20% by 2020. Jessica intuitively was able to compose, review and execute a well-organized, creative and effective social media campaign. Metric reports were well prepared, and showed consistent high performing posts that increased engagement and continued growth of Earth Day's social media base. She met and exceeded my expectations in developing an effective, visual and highly engaging social media strategy. — Rebecca Black, MES, MDes Black Current Marketing.</image:caption>
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    <image:image>
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      <image:title>Endorsements - “Jessica has proven herself to be a reliable designer who we can trust to create great visuals that help our reports and website stand out.”</image:title>
      <image:caption>She’s always very receptive to feedback and works hard to get us an amazing finished product.  — John Shmuel, Director of Content Strategy at LowestRates.ca</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c9c06ea34b0374b32dee0/1582131709037-CS9ZQKCQ01PGJFNJKFHA/Kerstin.jpg</image:loc>
      <image:title>Endorsements - “I’m in the design and marketing space myself and abide by the principle of only focusing on what I am great at — outsourcing the rest.”</image:title>
      <image:caption>I had the pleasure of working with Jessica while in a phase of wanting to add social media campaign management to my consulting offerings, and to also grow my own personal online brand. In her one-hour discovery session, Jessica led in developing a personal brand action plan for HeuerDesign, leveraging the art of storytelling on social media to publish visually compelling campaigns for my own non-profit and small business clients. I loved working with Jessica and can highly recommend her services. — Kerstin Heuer, Heuer Design. Helping Nonprofit Leaders Change the World by Building Outstanding Brands</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c9c06ea34b0374b32dee0/1582131830355-QW0TYO4RU66SYRDDA5YA/13735004_10154389567182929_8774092794373064951_o.jpg</image:loc>
      <image:title>Endorsements - “She has a unique ability to convert ideas into clearly defined task lists and delegate them to a remote team of people with diverse communication styles.”</image:title>
      <image:caption>I sought Jessica’s help in executing on UI/UX components of a web project, finding her extremely flexible and adaptable in managing a variety creative tasks within the project and thus the outcome was sweet for all of us. Her creativity combined with her strong problem solving and digital skills will allow her to be an asset in any team. — Will Manuel, Core Media Concepts</image:caption>
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      <image:title>Endorsements</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e4c9c06ea34b0374b32dee0/1582130599206-A5XNB9V3R7QN6Y77U0X5/dolly.jpg</image:loc>
      <image:title>Endorsements</image:title>
      <image:caption>I hired Jessica as a freelance website designer to revamp one of my clients' website. It was a great experience working one-on-one with her, as she provides solid input, guidance and really demonstrated her knowledge throughout the process. I recommend her fully. — Dolly Shao, Glow Communications</image:caption>
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    <image:image>
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      <image:title>Endorsements</image:title>
      <image:caption>I like the attitude Jessica created to define Braingrid’s personality. It’s the path less travelled by others and allows Braingrid to have an attitude, to fulfill our future of being a trusted high performance team out to make a difference, by being different. — Ken Kadonoff, Chairman of Braingrid</image:caption>
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